Mobile Marketing: How to Boost Your Business in the Mobile World
Leonid Bugaev’s book "Mobile Marketing: How to Boost Your Business in the Mobile World" has been published by Alpina Publisher. It focuses on methods for promoting mobile apps, advertising channels, and the advertising opportunities offered by smartphones.
ISBN: 978-5-9614-2222-1.
Publisher: Alpina Publisher, Moscow, 2012.
Number of pages: 214 pages
Book page on the Alpina Publisher website.
Reviews
Leonid Bugaev’s book explores marketing in the new mobile world. The insights on mobile marketing communications will be equally useful to both experienced managers and startup founders
Vladimir Dolgov, CEO of Google Russia
Mobile devices are all around us, so it’s crucial for entrepreneurs to have the knowledge they need to launch their business in the mobile world. This book provides exactly that knowledge in a concise and easy-to-understand format.
Nikolai Pryanishnikov, President of Microsoft Russia
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- Radoslav Gandapas with "Mobile Marketing" book
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Want to dive deeper into marketing tools? Check out the book "Mobile Marketing: How to Boost Your Business in the Mobile World" — it focuses on strategies and channels for marketing in the mobile environment.