Networking is when you know who to ask so you don’t have to Google.

It’s the same story in Georgia. Want wine and cheese? Don’t Google it. Just tell a friendly neighbor you’re looking for something special, and they’ll not only recommend a winery but also call ahead so they’ll be expecting you.

In Armenia, any question about “where they bottle happiness” turns into an amazing tour where you’ll learn the entire history of a family winery even before your first tasting.

And in the Emirates, thanks to a “friend of a friend,” you’ll find yourself at a table with the finest caviar and the freshest, most delicious bread.

Because networking isn’t about databases — it’s about trust bases. In southern cultures, knowledge is passed through people. Personal recommendations are valued, and information is verified instantly, in person.

Learn to tell your friends “what I’m looking for, what I want, what I’m missing.” That’s where an exciting social search begins.

So grab your phone, call, ask — and remember: a good connection solves everything. And no, I’m not talking about your mobile carrier! 😉